FDA blasts Juul for illegally marketing e-cigarettes as less harmful than regular cigarettes

FDA on Monday sent a warning letter to Juul Labs for illegally marketing its e-cigarettes as less harmful than regular cigarettes and ordered the company to correct the violations immediately or face tougher enforcement actions.

FDA on Monday sent a warning letter to Juul Labs for illegally marketing its e-cigarettes as less harmful than regular cigarettes and ordered the company to correct the violations immediately or face tougher enforcement actions. The agency said it acted after reviewing testimony from a recent investigation by a House Oversight and Reform subcommittee into Juul's marketing and promotion practices. The warning letter said the testimony showed that Juul marketed its vaping products as "modified risk tobacco products"—meaning the company included claims that the products "present a lower risk of tobacco-related disease or are less harmful than one or more other commercially marketed tobacco products." Under federal regulations, such claims must be authorized by FDA. Juul's failure to get such authorization, the agency said, means that the company sold and marketed "adulterated" products. A Juul spokesman said the company "will fully cooperate" with FDA.